ARC stands for Advanced Reader Copy. It is an early copy of the book meant for review. In my case, these are delivered directly to your Kindle. The ARC Team receives ARCs about three to four weeks before before the publication of a book. In exchange, they leave an honest review on Amazon and/or Goodreads. I will usually also follow up with graphics near release day, in the hopes that you’ll share the love and help me spread the word!